Blued alone has at least 15 million users, a testament to China's enormous population as well as a culture that makes cruising from a smartphone an appealing option. The world’s most popular same-sex matchmaking app is not Grindr but Blued, a smartphone program and company founded by Chinese CEO Gene Le. The investment is no fluke or flash in the pan. “We will continue to seek out and invest in high-quality technology companies led by top-tier management across the globe.” “We have been very impressed by Grindr’s progress to date and are extremely excited about the future of the company,” Yahui Zhou, chairman of Kunlun, said in a statement to The New York Times. Yet in the case of Kunlun, a Chinese business was “excited” to invest $93 million in an app whose users, headless torsos included, seek out these “abnormal sexual relationships and sexual behavior." Recently, China banned all television programming depicting gay and lesbian couples, introducing guidelines that prohibited portrayals of “abnormal sexual relationships and sexual behavior." The move left some members of the international LGBT population scratching their heads. Earlier this year, the Beijing Kunlun Tech Company made headlines for purchasing a majority stake in Grindr, one of the world’s most popular gay dating apps.
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